Privacy Policy

1. Introduction

Welcome to MsgMars, a bulk SMS and communication platform operated by Mathrusoft Technologies Private Limited ("we", "our," or "us"). We are committed to protecting the privacy of both individual users (such as entrepreneurs, professionals, and small business owners) and organizations (including enterprises, service providers, marketing agencies, and partners) who use our services.

This Privacy Policy ("Policy") describes how we collect, use, disclose, and protect your personal, business, and communication data when you access our services via:

• 🌐 Our official website: https://msgmars.com
• 📱 The MsgMars mobile application ("App") available on the Google Play Store
• 🛠️ Associated dashboards, APIs, integrations, and other digital tools under the MsgMars ecosystem

This Policy forms part of our Terms and Conditions. Any terms not defined herein shall have the meaning provided in the Terms of Use.

MsgMars provides a comprehensive platform for sending, managing, and tracking SMS communications in compliance with Indian TRAI/DLT regulations, including but not limited to:

• 📨 Sending promotional, transactional, and service messages to opted-in recipients
• 📊 Real-time delivery tracking, reports, and analytics for campaigns
• 📁 Secure contact list and template management with variable fields for personalization
• 🛠 API and dashboard access for automated or bulk SMS sending
• ✅ DLT compliance support, including template registration and sender ID management
• 💳 Flexible credit purchasing and account recharge options

As our services evolve, we may update this Policy periodically. We encourage you to review it from time to time to stay informed about how your data is collected, used, and protected.

By using our App, website, or any service under the MsgMars platform, you agree to the collection, use, and disclosure of your personal and business information as described in this Policy. If you do not agree, please discontinue use of the platform.

We collect two main categories of information:

1. Information you provide: This includes your contact details, business information, registered sender IDs, message templates, uploaded contact lists, billing details, and any other data voluntarily shared while using our services.
2. Automatically collected information: This includes device and browser details, IP address, login and usage logs, campaign activity, API request data, and interaction patterns within MsgMars services.

We are committed to managing your data responsibly and in compliance with applicable data protection laws and TRAI/DLT regulations in India.

2. Information We Collect

• Business Information: If you register as a business or organization, we may collect your company name, business category (e.g., retail, education, healthcare, finance), registered address, GST number (if applicable), and official contact details.
• Personal Information: This includes your full name, email address, mobile number, and optional profile photo. These details are collected during registration, account setup, or while communicating with our support team.
• Sender ID & Messaging Preferences: We collect your registered SMS sender IDs, templates, campaign types (promotional/transactional), and opt-in preferences for recipients in compliance with TRAI regulations.
• Transactional Data: We may collect details of SMS credits purchased, invoices, payment confirmations, transaction history, and subscription plans you have availed through MsgMars.
• Message Content & Metadata: For compliance and delivery purposes, we may store the content of your SMS campaigns, recipient lists, timestamps, delivery reports, and message status (delivered, failed, pending).
• Usage Data: This includes how you interact with our platform — such as login frequency, features used (campaign creation, reports, contacts management), and your campaign preferences.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to improve your browsing experience, remember preferences, enhance security, and measure website or app performance.
• Communication Data: We may store records of your communications with our support team via email, chat, phone, or WhatsApp, including message content, timestamps, and related metadata.
• Device Information: Information such as your device type, model, operating system version, browser type, and device identifiers (e.g., advertising ID, app instance ID) may be collected for security and optimization purposes.
• Crash & Diagnostics: If the app or platform encounters errors, we may collect crash reports, diagnostic data, and performance logs to help us improve system stability.
• User-Generated Content (UGC): Any content submitted by users including feedback, testimonials, uploaded contact lists, or SMS templates.
• Tracking & Analytics: We use tools such as Google Analytics, Firebase, and other services to understand platform usage patterns and optimize features accordingly.
• Usage of Information: All collected data is used to enable bulk SMS delivery, ensure compliance with regulatory guidelines, improve platform performance, provide accurate reports, enhance security, offer relevant recommendations, and support customer service or marketing activities where permitted.

The information provided by users enables us to offer and enhance MsgMars services, ensuring a seamless and user-friendly experience. In certain cases, we may require your contact address to provide specific services or utilities.

Upon downloading the app, users are requested to grant access to their contact list (stored on their mobile device) to facilitate sending bulk SMS campaigns, transactional alerts, payment reminders, or promotional messages to their customers, whether they are MsgMars users or not. This contact list is securely uploaded to https://api.msgmars.com to improve delivery efficiency, maintain sender reputation, and enhance the user experience.

As part of our ongoing efforts to refine our services, we may occasionally collect additional information beyond what is explicitly mentioned above through the app, website, or API integrations. Rest assured, we do not share this data with any third party except as outlined in our policy.

Customer Information: We store the contact details of your customers and maintain a log of all SMS communications sent through our platform, including delivery reports, message content (where applicable), and timestamps.

Demographic and Related Information: To provide more relevant campaign insights, targeted communications, and promotional offers, we may reference additional demographic and related data sources. We also utilize tools like Google Analytics and Firebase to track usage patterns on the MsgMars app, website, and APIs.

Log File Information: Our servers automatically collect limited information about your device’s internet connection, such as your IP address, when you use our platform. Additionally, we receive and log data from your app, browser, or API client, including but not limited to your IP address, device name, operating system, and log details such as location, device serial number, unique identifiers (e.g., UDID for iOS, Android ID or ADID for Android), browser type and version, CPU speed, and connection speed.

Cookies: To enhance user experience, we may use cookies or similar electronic tools to assign a unique, random User ID for tracking individual preferences and performance analytics. By continuing to use the MsgMars platform, you agree to the use of cookies and similar technologies as outlined in this policy. If you prefer to disable cookies, you can adjust your browser or third-party cookie settings. Additionally, our partners and analytics providers may set their own cookies, a process we do not control.

Links to Third-Party Sites and Ad-Servers:

The MsgMars platform (app, website, and related services) may contain links to third-party websites, including advertisers, blogs, content sponsorships, vendor services, and social networks. These external sites operate under their own privacy policies, which are beyond our control.

Once you leave the MsgMars platform (you can verify this by checking the URL in your browser’s address bar), any information you provide will be governed by the privacy policy of the respective third-party site. MsgMars does not make any representation or warranty regarding how your data is stored, processed, or used on these external servers, and their policies may differ from ours.

If you are unable to locate the privacy policy of a third-party site via a link on their homepage, we recommend contacting them directly for more details.

3. How We Use Your Information

At MsgMars, a bulk SMS and communication platform operated by Mathrusoft Technologies Private Limited, we collect and process user information to deliver a reliable and seamless messaging experience for businesses and individuals.

We use the collected business and personal information for the following purposes:

• Service Delivery: To provide, operate, and maintain our messaging services, including bulk SMS campaigns, delivery reports, and communication management tools.
• User Experience: To enhance and personalize your experience on the MsgMars platform based on your preferences, usage patterns, and feedback.
• Business Communication: To facilitate the sending and receiving of messages, including promotional, transactional, and informational communications to your contacts.
• Customer Support: To respond to user queries, feedback, technical support requests, or disputes related to SMS delivery, account management, or billing.
• Security & Compliance: To maintain platform integrity, detect and prevent fraudulent or unauthorized activities, and comply with applicable laws, regulations, or directives from government authorities.
• Payment Processing: To handle billing, subscription management, wallet recharges, and transaction-related communications using secure third-party gateways.
• Lead & Contact Sharing: Where explicitly agreed upon, to share relevant contacts or campaign leads with verified third-party service partners for mutually agreed services.
• Research & Analytics: To conduct internal analysis, monitor performance, and improve messaging capabilities, delivery efficiency, and overall platform features.

All data processing is performed with strict privacy and security measures in place. We implement appropriate safeguards to ensure responsible and lawful use of your data across our services.

4. Sharing Your Information

At MsgMars, we value your trust and are committed to protecting your privacy. We do not sell or rent your personal or business information to any third party for profit. However, in specific cases, your data may be shared in a controlled and secure manner as outlined below:

• Service Providers: We may share information with trusted third-party vendors who help us operate our platform efficiently. This includes services such as payment gateways, SMS/WhatsApp/email communication providers, cloud hosting partners, analytics tools, and customer support platforms. These providers are contractually obligated to use your data only for the services they are engaged to provide.
• Business Partnerships: In cases where you opt for value-added services (such as promotional campaigns or API integrations), we may share relevant information with our verified business partners solely for fulfilling your request. Such partners are bound by confidentiality and data usage agreements.
• Legal Compliance and Safety: We may disclose your information to law enforcement agencies, government bodies, or regulatory authorities if required under applicable laws, legal processes, court orders, or to protect the rights, property, or safety of MsgMars, its users, or others.
• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy involving MsgMars or its parent company, your data may be transferred as part of the business transition. We will ensure such parties agree to protect your data under privacy terms consistent with this Policy.
• With Your Consent: In certain scenarios — such as sharing your account or campaign details with an integration partner or third-party API provider — we may share your information only after you explicitly opt-in or request the integration.
• Anonymized Insights: We may share aggregated, anonymized data (e.g., delivery success rates, campaign performance trends) with our analytics or marketing partners. These data sets do not identify individual users and are used solely to improve service quality and decision-making.

In all cases, we take reasonable steps to ensure that your information is handled securely and in accordance with applicable data protection laws. Your trust is critical to us, and we remain committed to ensuring transparency in how your information is managed.

5. Data Security

At MsgMars, we treat the security of your data as a top priority. We implement a combination of technical, administrative, and physical safeguards to protect your personal and business information from unauthorized access, disclosure, alteration, or destruction.

• Data Encryption: All sensitive information (including login credentials and payment details) is encrypted using secure protocols such as HTTPS and SSL/TLS during transmission, preventing interception or tampering.
• Access Controls: Access to user data is strictly limited to authorized personnel within Mathrusoft Technologies Pvt. Ltd., following the principle of least privilege to minimize risk.
• Regular Security Audits: Our systems are periodically reviewed and tested for vulnerabilities, and security measures are updated in line with industry best practices.
• Secure Storage: Data is stored in secure, access-controlled environments. We partner with reputable hosting and cloud providers that comply with robust data protection standards.
• Third-Party Due Diligence: Before engaging third-party service providers (such as payment gateways or analytics platforms), we ensure they meet or exceed our security standards through rigorous vetting and contractual obligations.
• User Responsibilities: We strongly recommend that users safeguard their account credentials, never share OTPs or passwords, and ensure their devices are secure when accessing the MsgMars - Indian Bulk SMS App platform.

While we take every reasonable step to protect your data, please note that no method of transmission over the internet or electronic storage is 100% secure. By using our platform, you acknowledge that absolute security cannot be guaranteed.

In the event of a suspected or confirmed data breach, we will act promptly to investigate, contain, and mitigate the impact, and will notify affected users in accordance with applicable laws and regulations.

6. Your Rights and Choices

We value the trust you place in MsgMars and are committed to being transparent about how we handle your information. While your specific rights may vary depending on applicable laws and your location, we aim to provide you with fair and reasonable control over the personal data you share with us.

• Access and Updates: You may contact us to review, verify, or update your account or SMS service-related details.
• Deletion Requests: If you wish to stop using our services and have your data deleted, you can write to us. We will process such requests in compliance with legal, contractual, and operational requirements.
• Communication Preferences: You can request to limit or stop receiving certain updates, notifications, or marketing messages from us via email, WhatsApp, SMS, or phone. We will respect your preferences to the extent permitted by law.
• Consent Management: Where applicable, you may withdraw your consent for specific features or services. We will guide you through the withdrawal process and inform you of any implications this may have on your use of the platform.

To exercise any of the above rights or for general data-related queries, please contact us at hello@mathrusoft.com or visit https://msgmars.com. We are here to assist you and continuously improve your experience.

7. Contact Us

For questions regarding this Privacy Policy, please contact us at:

Mathrusoft Technologies Private Limited
Email: hello@mathrusoft.com

8. Disclaimer

Important Notice:

At MsgMars, we take user privacy and data protection seriously. However, it is important to clarify that if you choose to share any personal or sensitive information beyond what is explicitly required during account registration, form submissions, SMS campaign creation, or service usage, such additional information is shared at your own discretion and risk.

Disclaimer: If you voluntarily provide any information — whether written, verbal, or multimedia — that was not requested by MsgMars, we shall not be held liable for any misuse, loss, or unauthorized disclosure of such information. We encourage users to only share details as per the requested and necessary fields to ensure privacy and operational efficiency.

If you have any questions about this Privacy Policy, how your data is handled, or would like to raise a concern regarding data protection or misuse, you may reach out to our designated Grievance Officer:

• Grievance Officer: Archana S.D.
• Email: hello@mathrusoft.com
• Contact Number: +91 74066 60000

We will make every effort to respond to your queries or concerns in a timely and respectful manner.